Keyword Research: Your First Step in Online Marketing Strategy


If you are starting a new business, restaurant, or even someone just wanting to start their own e-commerce site, it’s vital to have an online presence. With that comes developing an online marketing strategy to promote yourself across the internet and that begins with performing keyword research.

Keyword research is the primary way that any online marketing campaign is based around in order to attract consumers and create a faithful customer base. It is the process of figuring out actual specific search terms that people use to find information, services, or products online.

Keyword research is important in analyzing these words or phrases to see which subjects and topics are trending and how your business can benefit by tying its online presence and content to them.

Keywords can range from basic things like “Chinese food” or “apparel” or more specific phrases like “dog obedience classes”.

Whatever the case may be, keyword research is important in making your business discoverable by finding the right words that a user or consumer will use in an online search engine.

One of the main goals of keyword research is to find the most popular of these search terms and their alternatives in order to inform your marketing and content strategy.

This research is necessary to discover what your particular audience is searching for and to optimize your content so your business can rank high in the search engine results on search engines like Google or Bing.

This process of analyzing specific terms and phrases is important for the creation of SEO (Search Engine Optimization) content in order to reach your target audience as well.

In any business content is key. Your marketing content is important in directing people and driving traffic to your website.

Here are the types of content that utilize keyword research:

Websites – The main place where customers will learn about you and your story, optimized with the right keywords of course

Ads – Whether they are targeted or retargeted ads it is vital to use the right phrases in your copy and catchphrases

Marketing Emails – Like ads, email blasts go out directly to your customers as a reminder of your business and what it has to offer

Blogs and Articles – It’s important to use the right group of terms in any written content in order to rank above the competition on search engines

Links – When link building it’s a good strategy to use keywords to make them searchable

Social Media – Using keywords to create hashtags will drive more traffic to your online content whether it is a social video or photography

Keyword Research is the main building block in developing an effective online marketing strategy. By taking the time to carefully curate keywords to create memorable and engaging content, you’ll be on your way to making your business stand out from the competition.

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