Snippets, also known as Answer Boxes, are quick summaries of answers to a user’s inquiry in a search engine.  They give answers to users without them having to click open a specific webpage. About 11% of search engine results have a Featured Snippet.  They are the search results that appear on pages after ads but […]

Let’s be honest. Reading isn’t all that exciting. People want shorter headlines and smaller digestible pieces of content. One of the best SEO tips is quality over quantity. Simply having a large number of indexed pages doesn’t necessarily mean your site will attract a larger volume of organic traffic. It’s important to cut shallow posts

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User Experience includes the customer’s attitude surrounding a particular product, or service. It is the appreciation and emotions that your business’ brand, message or story, and content elicits. These signals are a vital part of search engine ranking. RankBrain is an important ranking factor when it comes to Google’s search engine and it continues to

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Content is king. It has become a cliché, but it is definitely the truth when it comes to any business that you are trying to launch or any product or service you are trying to market successfully. Content strategy describes various aspects of content creation and how it ties into an overall marketing strategy. This

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