Google My Business-Blog

Claim and Optimize Your Google My Business Profile Google holds the majority of organic search and accounts for about 90% of the search engine market share worldwide.  When searching for a brand, a place to eat, or getting directions you’ve probably seen Google My Business (GMB) profiles in the Search Engine Result Pages (SERPs).  It’s […]

Segmentation Targeting And Positioning-Blog

Use STP (Segmentation, Targeting, and Positioning) for Your Marketing Strategy STP or segmentation, targeting, and positioning is an approach to marketing communications that focuses on the consumer.  This model targets audiences by delivering more focused and relevant messages. STP is one of the most commonly used marketing models in modern marketing practices.  The popularity of

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Ad Targeting-Blog

Ad Targeting

A Guide To Ad Targeting Ads are essential to promoting your business and your brand.  You may have amazing optimized ads developed for your target audience, but it’s important to know how to reach users with them. Ad Targeting is how advertisers using Google Ads decide where their ads will appear and which audiences they

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Why You Should Consider Combining CRO With SEO-Blog

Companies normally don’t include CRO (Conversion Rate Optimization) in SEO marketing campaigns. Big mistake. Huge. CRO actually fits well within many marketing channels.  Its success depends on how well you utilize it with SEO. SEO and CRO have very distinct roles in marketing campaigns, but when combined they create huge cumulative gains that outweigh their

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