Google My Business-Blog

Claim and Optimize Your Google My Business Profile Google holds the majority of organic search and accounts for about 90% of the search engine market share worldwide.  When searching for a brand, a place to eat, or getting directions you’ve probably seen Google My Business (GMB) profiles in the Search Engine Result Pages (SERPs).  It’s […]

Segmentation Targeting And Positioning-Blog

Use STP (Segmentation, Targeting, and Positioning) for Your Marketing Strategy STP or segmentation, targeting, and positioning is an approach to marketing communications that focuses on the consumer.  This model targets audiences by delivering more focused and relevant messages. STP is one of the most commonly used marketing models in modern marketing practices.  The popularity of

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