Your CTR or Click-Through Rate is a test of how well your marketing strategy and the campaigns you create from it performs in the market. The CTR of your business is the main KPI (Key Performance Indicator) that determines how successful these campaigns are. It measures the number of people that click on your business’ […]
SEO Keyword Strategy Lands Planet Apparel Big Collaboration When it comes to SEO optimization of content it is important to make sure to include specific keywords to rank high and get the right people looking at your site. Any marketing strategy begins with this. It worked out well for our client Planet Apparel as they
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It seems like almost everybody of any age has a mobile device in their hands these days with their eyes glued to the screen. With that in mind, you should focus on mobile-first indexing when creating your website and content. So what exactly does this mean? Mobile-First Indexing means the mobile version of your site
Siri, Alexa, Cortana. No, they’re not a girl you used to know in college or the name of a new fancy cocktail. They are some of the most widely known voice assistants on mobile and smart devices used to perform voice searches online. With voice search becoming more widely used, it is vital to optimizing
If you build it (correctly), they will come. When creating a website for your business it is important to maximize user engagement. Here are a few tips to target your audience and make users into potential customers. Clarity and Graphics One of the first things to do is to make sure the pages for your
Creating a Content Marketing Strategy may seem like a daunting task, but if you follow these steps you’ll be on your way to creating an effective strategy for your business. Define Your Goal As a business you should have an aim in developing your content marketing plan. This encompasses why you want to create a
Snippets, also known as Answer Boxes, are quick summaries of answers to a user’s inquiry in a search engine. They give answers to users without them having to click open a specific webpage. About 11% of search engine results have a Featured Snippet. They are the search results that appear on pages after ads but
Let’s be honest. Reading isn’t all that exciting. People want shorter headlines and smaller digestible pieces of content. One of the best SEO tips is quality over quantity. Simply having a large number of indexed pages doesn’t necessarily mean your site will attract a larger volume of organic traffic. It’s important to cut shallow posts
The saying goes “writing is rewriting” and that adage holds true even when it comes to SEO marketing and content creation. Your “almost” first page post can always use work to guarantee a higher ranking in search engines and increase traffic. Here are a few ideas to make sure your content is optimized online and
User Experience includes the customer’s attitude surrounding a particular product, or service. It is the appreciation and emotions that your business’ brand, message or story, and content elicits. These signals are a vital part of search engine ranking. RankBrain is an important ranking factor when it comes to Google’s search engine and it continues to
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