Here are a few important things your content marketing strategy should include. Your Business Case Your business case shows the innovation and ingenuity you have with content marketing. You should outline your reasons for creating certain content, what risks are involved, and have a vision for what success will look like. Once you can do […]

Content is king. It has become a cliché, but it is definitely the truth when it comes to any business that you are trying to launch or any product or service you are trying to market successfully. Content strategy describes various aspects of content creation and how it ties into an overall marketing strategy. This

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Ideation almost sounds like it isn’t a real word, but it is the key to coming up with great ideas and concepts for your content marketing strategy and campaign. Here are some great tools that can help you brainstorm and get those creative juices flowing to come up with some great content for your business.

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Get the Best Results with these Pay-Per-Click (PPC) Keyword Research Tips Now that you know exactly what Keyword Research is and some of the online tools you can use, let’s take a look at some PPC or Pay-Per-Click Keyword Research Tips. PPC Keyword Research is the process of choosing the right keywords to bid on

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Now that you know the details and benefits of Keyword Research, you can explore different tools to help you discover new keywords and phrases for your business.  Here is a list of free and premium tools to use to develop your marketing and SEO strategy. Ubersuggest Ubersuggest is a free SEO tool that specializes in

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Identify Your Target Audience When performing Keyword Research you need to identify your target audience. This can be a specific age group, tech enthusiasts, or parents looking for kid-friendly products. Whatever your customer base is, it’s important to know who they are, what tastes they have, and how vested they are in your product or

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Here are some great techniques and tips to market whatever business you own no matter how big or small your budget. Marketing Basics How to perfect your elevator pitch: Know what motivates your audience Incorporate social proof Tell a story that shows your expertise and how you’re qualified to solve your audience’s problem. Anticipate key

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