Brainstorming Content Ideas


Ideation almost sounds like it isn’t a real word, but it is the key to coming up with great ideas and concepts for your content marketing strategy and campaign.

Here are some great tools that can help you brainstorm and get those creative juices flowing to come up with some great content for your business.

HubSpot’s Website Grader

HubSpot’s Website Grader is a great tool to use when you want to see the status of your digital marketing plan. It grades vital areas of your marketing efforts from blogs to your social media posts. It creates and sends detailed reports to show you what areas you can optimize and improve in.


BlogAbout is IMPACT’s unique content idea generator to help get the creative wheels turning in your head. It works sort of like that age-old game Mad Libs, but instead of filling in the blank spaces to make jokes or funny stories it displays common headline formats with blanks to fill in the subject that is specific to you or business needs.

This brainstorming system helps you focus general ideas into a context that appeals to your target audience. BlogAbout adds them to a personalized notebook once you have a headline you like so you can save your ideas.

HubSpot’s Blog Ideas Generator

HubSpot’s Blog Ideas Generator gives you blog post ideas for an entire year once you sign up. Once you enter general terms or topics that you want to write about the content idea generator does all the work for you by creating new ideas.


Feedly RSS (Really Simple Syndication) is a reader that keeps track of trending topics for your industry and finds content ideas at the same time.


BuzzSumo helps you discover popular content and content ideas across the internet. They offer several market research tools, including one that uses social media shares to determine if certain pieces of content are well-liked and popular. This information will help you see which ideas would do well if you were to produce content about them.

Blog Post Headline Analyzer

CoSchedule has a Blog Post Headline Analyze tool that will analyze headlines and titles and provides feedback on the length, word choice, grammar, and keyword search volume. You can run a few title options through this tool if you have an idea to see how you can make it more impactful in order to move your ideas further along in the ideation process.

There are other tools out there to help with brainstorming for new content ideas and topics, but some of the most well-known and popular ones. The one thing that never goes out of style is your own brain and creative ideas — and that’s something that is definitely real.