Case Study: Windermere Collision Center

NonStop Marketing Case Study

Windermere Collision Center

Customer Profile:

Windermere Collision Center is a high end collision repair center in Wintergarden, Florida. Services include auto dent removal, fender and bumper repair, auto paint repair, frame straightening and more.

Client’s Request:

The customer wanted a high end modern and professional website where users can capture photos of the collision area on their car to request basic estimates before scheduling an appointment.

Opportunities:

There were a few opportunities to work through while designing this site:

  • Domain name choosing and purchasing.
  • Come up with a branded and patriotic feel for the website from just the logo that was supplied.
  • We had our copywriter interview the client and provide textual content for all the pages.
  • Stock photos need several revisions of Photoshop to make the cars stand out from the background.
  • Set up all social media accounts for Twitter, Facebook, LinkedIn and Instagram.
  • Set up hosting, SSL certificate, and emails.
  • To make it available for all platforms we needed to make sure that it faces no compatibility issues in changing platform i.e should be available for mobile, tab, PC and laptop screens.
  • Image resizing and on-page SEO was required as professional websites are optimized for appearing in search results by search engines such as, Google, Yahoo and Bing.
  • Market Research was required to be done as target market was not identified.

Solutions:

We provided:

  • Custom designed website only from a logo, identified target market, selected imagery, assisted in choosing the domain name, purchase the domain, set up email, set up SSL certificate (to ensure security of website) and hosting.
  • We created different social media accounts such as Twitter, Facebook, LinkedIn and Instagram, so that people can access services from different platforms.
  • We also tested it for different browsers and platforms.
  • We have done all work professionally in limited time and within budget, to make it look modern and comply with requirements.
  • We also added a price estimate to upload photos from desktop or a mobile device.

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