If your restaurant doesn’t have a professional website, you’re missing out on an easy way to attract new customers. Your food is great and there’s no denying the value of word-of-mouth recommendations, but in order to grow your business in today’s market, you need to have a digital presence.
What are some of the benefits of having a professional website for your restaurant?
- Increase customer loyalty with email newsletters and special offers
- Enhance search engine rank by posting reviews and editing page content
- Easy social media integration that will get customers talking about your restaurant online.
Newsletters and special offers are probably the main reason most restaurants have a website. Of course, that’s not to say you can’t improve in other areas, but for starters, here are a few things to consider:
- Know what you’re doing and be consistent with your email newsletters
- Make sure your newsletter is sent out on a regular basis and that you include links to your website
- Customize the newsletter so it feels inviting and personal. Try running a contest or asking for feedback from customers.
Posting reviews and editing page content can help you improve your search engine rank, but it is important that you post reviews when they are relevant and last updated, otherwise they may be deleted. If you have an online reputation management system, it’s best to avoid reviewing your competitors online. Instead, try writing positive reviews about your own restaurant.
Social media can increase customer loyalty and earn more revenue from word-of-mouth recommendations. If you’re not using social media already, start today!
- Facebook is free to use and has an easy way for restaurants to interact with customers
- Twitter allows users to communicate with businesses directly
- Instagram lets readers interact with photos
- Pinterest lets readers share images of your restaurant’s food and dining area.
Social media integration to websites will get customers talking about your restaurant online. You can start by including social media icons on your website’s homepage or including social media buttons on your newsletters to encourage sharing.
Some other ways to get people talking about your restaurant online is to provide an area for customer comments and ask questions for them to answer. You can also invite users to submit photos of themselves dining at your restaurant.
Restaurateurs should hire professionals to take care of their websites and social media. This is a good investment in your business because it will help you reach more customers and increase customer loyalty.
Do you have a professional website for your restaurant? If not, what are you waiting for? Contact us now!