They say gratitude goes a long way and that holds true even when it comes to marketing. Thank You’s are important on a business website when engaging users and potential customers. Whenever you buy something online you’ll probably get a “thank you” email from the seller. Good “thank you” emails can enhance the users buying […]
Claim and Optimize Your Google My Business Profile Google holds the majority of organic search and accounts for about 90% of the search engine market share worldwide. When searching for a brand, a place to eat, or getting directions you’ve probably seen Google My Business (GMB) profiles in the Search Engine Result Pages (SERPs). It’s
Use STP (Segmentation, Targeting, and Positioning) for Your Marketing Strategy STP or segmentation, targeting, and positioning is an approach to marketing communications that focuses on the consumer. This model targets audiences by delivering more focused and relevant messages. STP is one of the most commonly used marketing models in modern marketing practices. The popularity of
A Guide To Ad Targeting Ads are essential to promoting your business and your brand. You may have amazing optimized ads developed for your target audience, but it’s important to know how to reach users with them. Ad Targeting is how advertisers using Google Ads decide where their ads will appear and which audiences they
Companies normally don’t include CRO (Conversion Rate Optimization) in SEO marketing campaigns. Big mistake. Huge. CRO actually fits well within many marketing channels. Its success depends on how well you utilize it with SEO. SEO and CRO have very distinct roles in marketing campaigns, but when combined they create huge cumulative gains that outweigh their
Why You Should Consider Combining Conversion Rate Optimization With SEORead More »
Whether you’re a small business, an established one, or running a restaurant, it is vital to have an online presence. A website is key no matter what industry you are in since most potential customers will visit your website before making any decisions. You shouldn’t solely rely on social media platforms like Facebook or Instagram
How to Reduce Bounce Rate and Increase Dwell Time How do you improve your website’s search performance? Oftentimes users don’t find what they are looking for or a user doesn’t have a good experience on a certain site and moves on from it. When a user visits your entrance page and leaves without going to
Make Comprehensive and Authoritative Content Creating content to boost traffic to your website can seem like a difficult task since the internet is a huge place with a lot of competition. Here are a few tips to help you create content to compete in such a challenging arena online. BuzzSumo analyzed 100 million articles published
It’s a good idea to keep your content marketing team small. A lean, mean content marketing team doesn’t necessarily mean more work for everyone involved, but fewer cooks in the kitchen can make your strategy more clear and concise. With fewer hands involved in the work, everything your group does should perform well to keep
HTTPS: Increase Your Ranking With Security When we talk about rankings we tend to forget about core relevance. For instance, having relevant SEO keywords on your site or page doesn’t exactly translate to guaranteed high rankings, but they are essential to rank at all. The same can be said for HTTPS. It won’t influence how
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