They say gratitude goes a long way and that holds true even when it comes to marketing. Thank You’s are important on a business website when engaging users and potential customers. Whenever you buy something online you’ll probably get a “thank you” email from the seller. Good “thank you” emails can enhance the users buying […]
PageRank is an algorithm created by the co-founders of Google that is the basis for most of the internet giant’s search functions. This system ranks web pages based on links. A link is more authoritative with a higher PageRank. The best way to describe the PageRank algorithm is that it measures the importance of a
SEO 101 If you’re a new business or establishing a new website there are several things you should consider to improve your website’s performance and optimize it for the search engines. We are here to answer all the preliminary questions you may have and help you sort through all the different information on the internet.
A Guide To Ad Targeting Ads are essential to promoting your business and your brand. You may have amazing optimized ads developed for your target audience, but it’s important to know how to reach users with them. Ad Targeting is how advertisers using Google Ads decide where their ads will appear and which audiences they
Companies normally don’t include CRO (Conversion Rate Optimization) in SEO marketing campaigns. Big mistake. Huge. CRO actually fits well within many marketing channels. Its success depends on how well you utilize it with SEO. SEO and CRO have very distinct roles in marketing campaigns, but when combined they create huge cumulative gains that outweigh their
Why You Should Consider Combining Conversion Rate Optimization With SEORead More »
Whether you’re a small business, an established one, or running a restaurant, it is vital to have an online presence. A website is key no matter what industry you are in since most potential customers will visit your website before making any decisions. You shouldn’t solely rely on social media platforms like Facebook or Instagram
Make Comprehensive and Authoritative Content Creating content to boost traffic to your website can seem like a difficult task since the internet is a huge place with a lot of competition. Here are a few tips to help you create content to compete in such a challenging arena online. BuzzSumo analyzed 100 million articles published
It’s a good idea to keep your content marketing team small. A lean, mean content marketing team doesn’t necessarily mean more work for everyone involved, but fewer cooks in the kitchen can make your strategy more clear and concise. With fewer hands involved in the work, everything your group does should perform well to keep
HTTPS: Increase Your Ranking With Security When we talk about rankings we tend to forget about core relevance. For instance, having relevant SEO keywords on your site or page doesn’t exactly translate to guaranteed high rankings, but they are essential to rank at all. The same can be said for HTTPS. It won’t influence how
Your CTR or Click-Through Rate is a test of how well your marketing strategy and the campaigns you create from it performs in the market. The CTR of your business is the main KPI (Key Performance Indicator) that determines how successful these campaigns are. It measures the number of people that click on your business’
