Case Study: Broadway Black Car

NonStop Marketing Case Study

Broadway Black Car

“I recently used Phelan at NonStop Marketing to build my website. I have to say that I am more than satisfied. After researching around I found he had the best price. He walked me through everything he was going to do, and he handled the rest. I was kind of uncertain which way I wanted to go. He had some great ideas for me. I now have a beautiful website. I highly recommend Phelan’s service to anyone.”

Todd Wilson
President, San Diego to LA Transfer

Customer Profile:

Broadway Black Car Transportation offers VIP Transportation for Airport, Business Trips, Weddings, Wine and San Diego tours. The company promises to ensure reliability, professionalism and convenience.

Client’s Request:

The customer wanted a cost effective professional website that is mobile friendly to book reservations for his executive transportation business.


There were a few opportunities while designing this website:

  • Requirement Gathering was a major challenge as the client side was non-technical. Due to this challenge, we had to gather requirements by ourselves (which is a tough one as a slight change in requirement can result into project failure).
  • To make it available for all platforms we needed to make sure that it faces no compatibility issues in changing platform i.e should be available for mobile, tab, PC and Laptop screen.
  • Image resizing and on-page SEO was required as professional websites are optimized for appearing in search results by search engines such as, Google, Yahoo and Bing.
  • Market Research was required to be done as target market was not identified.
  • Domain name choosing and purchasing.
  • Cost was limited.
  • Design and logo was not available.


We provided: Custom designed website, identified target market, created logo, selected imagery, assisted in choosing the domain name, purchase the domain, set up email and hosting. We also used JavaScript and bootstrap to counter issues in cross platforms. We also tested it for different browsers and platforms. We have done all work professionally in limited time and reasonable budget.

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