A Guide to Keyword Research

Identify Your Target Audience

When performing Keyword Research you need to identify your target audience. This can be a specific age group, tech enthusiasts, or parents looking for kid-friendly products. Whatever your customer base is, it’s important to know who they are, what tastes they have, and how vested they are in your product or service.

Once you’ve identified the customers you are targeting, it’s also good to look into new markets that you have not reached yet. By looking for certain groups that would benefit from your product or service, you can maximize your profitability.

Your target audience should include your current customers as well as niche markets that you hope to enter and compete in.

Know What Questions Your Customers are Asking

You need to know what questions your customers have in order to provide those answers with relevant and engaging content.

This can be done through keyword research and discovering topics that are important to your audience.

Having these topics is important in order to create content that answers your audience’s questions.

Explore Popular Content in Your Industry

There are three key things to keep in mind when creating content for your business:

  • Find a way to emulate certain content and improve upon what others are doing
  • Certain topics should be excluded
  • Your content needs to stand out.

It is more important to produce content that resonates with customers rather than deciding between content that you like or don’t like.

If you’re wondering what content is relevant to your target market the easiest place to look is on social media. You can check the shares and impressions a piece of content has in order to show the impact it has and if it is helpful to your customers.

Build A List of Keywords

You need to be strategic with the keywords you choose for your content and website. You should keep in mind your target markets as you build your list.

Make sure you have a specific set of keywords for each group that you are targeting. There might be some overlap between these groups, but it is important for each market to have its own dedicated and exhaustive list.

Length shouldn’t be an issue. The more relevant keywords and phrases you can compile, the more your content can cover in order to gain more traffic and attention.

Use A Keyword Planner

Once you’ve compiled your lists, you can get more insight into them by uploading them into Google’s Keyword Planner.

Google’s Keyword Planner for AdWords is an excellent resource to help organize your keyword lists and conduct further research.

There are also free Keyword Planner tools like Moz that offer the same functionality but have limits on the number of searches you can perform on a given day.

The purpose of a Keyword Planner is to optimize your lists of keywords.

The main benefits include:

  • Organizations and editing of your lists
  • Estimated search volume associated with a particular keyword
  • How competitive a keyword ranks
  • Alternatives to keywords you have discovered

Create Content Around Specific Keywords

To start, select one or two keywords and create content around them.

One key thing to do is to look at SERPs (Search Engine Results Pages) of the keywords you’ve chosen. This way you can get a better understanding of what ranks high and what content might be missing that you can create.

Whether you are writing a blog, email, or copy for a website make sure you avoid “keyword stuffing”. This is the practice of loading your content in order to manipulate its ranking in search engine results.

While it’s important to use your selected keywords and their variants within your posts, you should not sacrifice readability for the sake of SEO. Write and create content that is fun and engaging and not just for web crawlers.

If you follow these steps you are sure to create a successful marketing strategy for your business to generate leads, engage your audience, and entice new followers for your brand.