Developing Your Content Strategy
Now that you have a general overview of what content strategy is, there are a few factors to consider in the development of it. Here are a few questions to consider when formulating an actionable plan.
Who is your content for?
It’s important to know who your target audience is. Are you trying to have more than one audience or is it several different groups or demographics. If your business will cater to more than one, your content can target several types of readers.
Creating a variety of content across several channels will increase the delivery of different content to each audience. This way you can engage with a wider customer base to do business with.
What problem are you trying to solve for your audience?
Your product or service should solve a problem you know that your target audience has. The content you produce needs to educate and lead your audience through the process of identifying and addressing whatever problem they have.
A good content strategy should cover two groups in relation to your product or service: Those who are still deciding that their main problem is and those customers who already use your product or service to overcome these challenges.
The content you produce offers and solidifies the solutions you offer and increases your customers expertise in the use of your product or service.
What makes your business unique?
It’s not to have competition in any field or market you find yourself in so it’s vital that your potential customers know what makes you better or at different from the competition.
This is where good content strategy comes in. You need to prove you are worth listening through your content and to prove your product or services is worth buying.
Which types of content will you focus on?
After identifying what topics you will create content and what positions on them you will have, it is important to decide what forms your content will take. This includes any videos, blog posts, infographics, and other budgeted formats that you can best express your position on certain topics.
Where will you publish your content?
As you create content in different formats it is also crucial to find the right channels to publish your content to. These channels can include properties you own like blogs or websites, and social media channels like Twitter, Facebook, or Instagram. The more channels you can create content to, the more likely you can reach more potential customers.
How will you manage creation of content and publication?
It can be a difficult and daunting task to figure out what kind of content to create and how it will be published out to different channels. It is important for any content strategy to create a plan so you know who is creating what content, where that content will be published, and exactly when it goes lives to the public.
Once you consider these questions and have the right plan in place you will be on your way to producing engaging content to reach your audience and grow your business.