Launch Your Restaurant Website With Built-In Ordering

Want more customers to order directly from your restaurant instead of through third-party apps? Then you need a restaurant online ordering website that doesn’t just look good—it needs to function like a true digital storefront. That means built-in ordering, delivery, and pickup options, all in one place.

A website with online ordering gives you more control over the customer experience, keeps more profit in your pocket, and helps you stand out in a competitive market. Here’s how to build one from scratch—without needing a developer or custom code.

Choose the Right Platform for a Restaurant Online Ordering Website

The first step is to select a website builder that offers e-commerce functionality and features specifically designed for restaurants. Avoid generic platforms that require third-party plugins to add basic services, such as online ordering.

Look for a solution that includes:

• Built-in menu and ordering pages

• Mobile-friendly design templates

• Pickup and delivery settings

• Payment processing options

• A simple page editor (no coding required)

Many website builders now offer free plans with upgrade options later. Begin with a free account, select “Restaurant” or “Food & Drink” as your business category, and move forward with your setup.

Customize Your Business Details

During setup, enter your business name, physical address, and types of products or services you offer. Be specific—whether you’re offering table service, quick-service meals, or delivery-only. You can also enable options like:

• Food pickup and delivery

• Merchandise sales (e.g., branded apparel)

• Digital gift cards or subscriptions (e.g., coffee boxes)

The platform will use this information to recommend a website layout that fits your goals.

Design Your Website for Ordering, Not Just Browsing

Once your initial setup is complete, dive into customizing the site layout and features. The focus should be on making online ordering as seamless as possible.

Highlight Top Menu Items and Ordering Options

Use homepage sections to promote your most popular dishes. Add high-quality photos, clear descriptions, and “Order Now” buttons that lead directly to your ordering page.

Other essential sections to include:

• Hours and Location: Use an interactive map and display service hours.

• Menu Pages: Organize items by category and ensure pricing is accurate.

• About Section: Share your story and what makes your restaurant different.

• Contact Page: Include phone number, email, and social media links.

Enable Delivery, Pickup, or Shipping

Set up fulfillment preferences in your dashboard:

• Enable pickup for to-go orders

• Offer local delivery using your team or a courier

• Use shipping for packaged items or gift merchandise

Make sure these options are easy for customers to select at checkout. Avoid overcomplicating the process with too many steps or unclear instructions.

Add Visuals That Build Trust

Upload your logo and choose a theme that fits your brand—whether modern, rustic, elegant, or playful. Stick to a clean layout, use real images of your dishes or team, and avoid clutter.

Every page should drive action. Use clear buttons like:

• “View Menu”

• “Start Order”

• “Reserve a Table”

Upgrade for a Better Customer Experience

While many platforms let you launch on a free plan, upgrading to a paid plan is worth the investment. A paid plan typically includes:

• A custom domain name (e.g., yourrestaurant.com)

• Removal of ads or third-party branding

• Additional design and SEO features

A branded domain improves credibility and makes it easier for customers to find you online.

Use SEO to Help Customers Find You

Once your site is live, make sure it ranks when people search for “[type of food] near me” or “restaurant delivery in [your city].” Optimize your site by:

• Writing clear page titles and meta descriptions

• Adding alt text to images

• Including your city or neighborhood in the copy and headings

• Embedding Google Maps for local relevance

You can also use SEO tools to research keywords, track performance, and find opportunities your competitors might be missing.

Launch and Monitor Performance

After publishing, revisit your dashboard regularly to track traffic, orders, and customer behavior. Many platforms include built-in analytics so you can see what’s working and where visitors drop off.

Update your site as needed with:

• Seasonal specials

• Updated hours or delivery zones

• New dishes or menu changes

Keep your content fresh and functional. If ordering isn’t seamless, customers will go elsewhere, especially if third-party apps are faster.

Building a restaurant website with online ordering built in is more than just a convenience—it’s a long-term business asset. Done right, it keeps you connected with customers, reduces reliance on third-party platforms, and helps your restaurant thrive in a digital-first world.