Companies normally don’t include CRO (Conversion Rate Optimization) in SEO marketing campaigns. Big mistake. Huge. CRO actually fits well within many marketing channels. Its success depends on how well you utilize it with SEO. SEO and CRO have very distinct roles in marketing campaigns, but when combined they create huge cumulative gains that outweigh their […]
Whether you’re a small business, an established one, or running a restaurant, it is vital to have an online presence. A website is key no matter what industry you are in since most potential customers will visit your website before making any decisions. You shouldn’t solely rely on social media platforms like Facebook or Instagram
How to Reduce Bounce Rate and Increase Dwell Time How do you improve your website’s search performance? Oftentimes users don’t find what they are looking for or a user doesn’t have a good experience on a certain site and moves on from it. When a user visits your entrance page and leaves without going to
Make Comprehensive and Authoritative Content Creating content to boost traffic to your website can seem like a difficult task since the internet is a huge place with a lot of competition. Here are a few tips to help you create content to compete in such a challenging arena online. BuzzSumo analyzed 100 million articles published
It’s a good idea to keep your content marketing team small. A lean, mean content marketing team doesn’t necessarily mean more work for everyone involved, but fewer cooks in the kitchen can make your strategy more clear and concise. With fewer hands involved in the work, everything your group does should perform well to keep
HTTPS: Increase Your Ranking With Security When we talk about rankings we tend to forget about core relevance. For instance, having relevant SEO keywords on your site or page doesn’t exactly translate to guaranteed high rankings, but they are essential to rank at all. The same can be said for HTTPS. It won’t influence how
Your CTR or Click-Through Rate is a test of how well your marketing strategy and the campaigns you create from it performs in the market. The CTR of your business is the main KPI (Key Performance Indicator) that determines how successful these campaigns are. It measures the number of people that click on your business’
SEO Keyword Strategy Lands Planet Apparel Big Collaboration When it comes to SEO optimization of content it is important to make sure to include specific keywords to rank high and get the right people looking at your site. Any marketing strategy begins with this. It worked out well for our client Planet Apparel as they
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It seems like almost everybody of any age has a mobile device in their hands these days with their eyes glued to the screen. With that in mind, you should focus on mobile-first indexing when creating your website and content. So what exactly does this mean? Mobile-First Indexing means the mobile version of your site
Siri, Alexa, Cortana. No, they’re not a girl you used to know in college or the name of a new fancy cocktail. They are some of the most widely known voice assistants on mobile and smart devices used to perform voice searches online. With voice search becoming more widely used, it is vital to optimizing
