Build a Strong Value Proposition
Communicate What Matters Most and Stand Out in Competitive Markets Do you want your business
Want to grow your brand faster and more efficiently? Understanding the 19 marketing channels is essential. Every successful marketing strategy fits into one (or more) of these channels. If you aren’t exploring multiple channels, you’re missing out on opportunities to scale.
Encourage users to share your product. Think of Dropbox’s referral program—users got extra storage for inviting friends. If your product has built-in sharing incentives, you can achieve exponential growth.
Getting featured in the media builds credibility and awareness. Take Apple—every product launch is covered extensively by the press without them paying for ads.
This involves stunts that grab attention. Remember when Red Bull sponsored Felix Baumgartner’s space jump? That event generated global coverage without traditional advertising.
Pay to show up when users search for relevant terms. A fitness app running Google Ads on “best weight loss programs” reaches users with high intent.
These are social media ads, banners, and YouTube promotions. A direct-to-consumer skincare brand using Instagram and TikTok ads is a great example.
Build relationships and nurture leads. Morning Brew grew its subscriber base by sending engaging, informative newsletters that people actually wanted to read.
Billboards, TV, radio, and print ads still work. A startup targeting tech professionals advertising on billboards near Silicon Valley highways gained massive traction.
Drive organic traffic by ranking high on Google. NerdWallet dominates personal finance searches with its well-optimized content strategy.
Create valuable content to attract customers. HubSpot provides free educational blog posts and guides, drawing potential customers into their ecosystem.
Build free tools that provide value while subtly promoting your brand. Canva’s free design tools attract millions of users who eventually upgrade to premium features.
Writing for industry sites increases credibility and backlinks. A cybersecurity expert contributing to Forbes establishes authority while driving traffic to their company.
Form partnerships for mutual benefit. Spotify’s partnership with Starbucks put the music service in front of millions of coffee shop visitors.
Direct outreach and lead conversion. SaaS companies often have dedicated sales teams offering demos and personalized consultations.
Encourage others to sell your product for a commission. Amazon’s affiliate program is a major driver of their sales, with bloggers and influencers promoting products.
Use established platforms to gain visibility. Selling on Amazon, Etsy, or the App Store instead of your own website can accelerate growth.
Exhibiting at industry events builds relationships and generates leads. A cybersecurity firm attending Black Hat connects directly with decision-makers.
Meet potential customers in person. A craft beer brand hosting tasting events at local bars builds community and brand loyalty.
Position yourself as an authority by speaking at industry conferences or hosting webinars. A personal finance coach sharing insights on TEDx attracts a wider audience.
Foster loyalty and engagement. Peloton’s user community enhances customer retention through shared experiences and challenges.
Don’t dismiss a channel just because it seems old-fashioned. Test multiple channels, analyze results, and double down on what works for your business.
Communicate What Matters Most and Stand Out in Competitive Markets Do you want your business
Do you want to boost sales and maximize profits without significantly altering your product or
Refine Your Marketing Approach for Maximum Growth The secret lies in mastering a dynamic, data-driven