This will be the overview for your "Home" page.
This is for your "About" page or section
What do you offer that your competition doesn't?
Include demographics, locations served, ideal clients.
If you could communicate a single message about your company to customers, what would it be?
What keywords or key phrases do you wish to rank for in Google search? List a few keywords around your business's product or service. Ex: "Italian restaurant downtown"
How do you plan to acquire new customers?
What's the call to action you expect from your site?